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A B2B SEO agency helps companies improve organic visibility for high-consideration buyers through technical SEO, content strategy, content creation, and performance measurement tied to pipeline. For SaaS and tech teams comparing options, the five B2B SEO agencies covered in this guide are Ten Speed, Siege Media, Foundation, Omniscient Digital, and Grow and Convert.
AI visibility, sometimes called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of getting a brand cited and recommended in AI-generated answers from tools like ChatGPT, Claude, Gemini, and Perplexity. The two disciplines are closely connected: strong SEO foundations, including site structure, content quality, and topical authority, directly influence how often AI engines surface and cite a brand. This guide uses "AI visibility" as the umbrella term and each agency's own label where it has one.
SEO drives real results for B2B tech companies: brand awareness, qualified leads, and sustainable organic growth. But building an effective SEO program requires specialized expertise and consistent execution that most internal teams simply don't have the bandwidth for.
That's where the right agency partner makes the difference. They can launch your SEO strategy from scratch or scale what you've already built, bringing deep expertise in technical optimization, content development, and conversion strategy that would take years to develop in-house.
The key is choosing wisely. Look for alignment with your business goals, proven experience in B2B tech, strong technical capabilities, a customized approach to strategy, solid content creation chops, and demonstrated results with companies like yours.
Key takeaways
- The right B2B SEO agency should understand technical buyers, long sales cycles, multi-stakeholder buying committees, and revenue-focused reporting.
- SaaS and tech teams should compare agencies by fit, service focus, pricing signal, technical depth, content capability, and AI visibility support.
- Ten Speed is a fit for B2B SaaS and professional services teams that need SEO, content, answer engine optimization, digital PR, and organic growth strategy connected in one program.
- Pricing and case-study results can change. Treat the numbers in this guide as starting points for your shortlist, then verify directly with each agency.
Why does B2B SEO matter for tech companies?
B2B SEO matters for tech companies because technical buyers research complex purchases across long sales cycles before they ever talk to sales. Your buyers aren't making impulse purchases while browsing social media. They're technical decision-makers researching specific solutions with meaningful implications for their business.
These buyers expect to see content that shows you know the specific challenges they need to solve, often with proof that you've solved similar problems for other companies like theirs. Generic SEO approaches might work for local businesses or e-commerce, but they fall flat in this environment.
B2B tech companies are known for:
- Complex technical products that need sophisticated content strategies. Your solution might involve APIs, integrations, compliance requirements, and multi-tenant architecture, so your content has to balance technical accuracy with searchable language.
- Educated buyers who research extensively before purchasing. They compare feature sets, read documentation, and evaluate vendors through multiple lenses.
- Longer sales cycles with multiple touchpoints. That means SEO strategies have to nurture prospects across the entire journey, rather than capture one-time clicks.
- Higher customer lifetime value that justifies the SEO investment. When your average customer is worth $100K+ over their lifetime, it makes sense to invest meaningfully in organic marketing channels.But the SEO juice is also worth the squeeze for B2B tech companies:
- Higher quality leads: Organic searchers arrive with intent, so organic leads tend to close at a higher rate than outbound leads
- Lower acquisition costs: Content that ranks keeps producing leads after it's published
- Greater authority: Technical content establishes thought leadership
- Long-term value: SEO assets appreciate over time, unlike paid adsYou'll rarely find B2B buyers who convert on their first visit. But with SEO, brands stay visible and relevant across the funnel as buyers do their research.
What makes a B2B SEO agency a strong partner?
To find the right SEO partner, you have to dig deeper than surface-level credentials. The partners on your list should have specific competencies that separate them from generalists.
Among the most important skills is understanding how technical buyers find, evaluate, and select vendors. This shapes everything from researching keywords to producing content and measuring performance.
Some of the capabilities that distinguish strong B2B tech SEO partners:
- Sophisticated buyer journey mapping: They build keyword strategies around distinct search patterns and decision-making processes, whether it's your CTO, VP of Engineering, or procurement team leading the search.
- Technical content that converts: They know the difference between awareness-stage educational content and bottom-of-the-funnel comparisons or product-focused UVPs that show your expertise.
- Multi-stakeholder content strategies: B2B tech purchases involve many decision-makers, and they can create content that appeals to each persona across the funnel.
- Revenue-focused measurement approaches: They measure how much they contribute to sales, how quickly you close deals, and how organic search affects the total value of a customer.Generalist vs B2B specialistHow do you separate the generalists from the pros? Here's how the two compare:
Need more help narrowing your options? Check out how to choose an SEO agency.
Which B2B SEO agencies should you compare?
The five B2B SEO agencies to compare for SaaS and tech teams are Ten Speed, Siege Media, Foundation, Omniscient Digital, and Grow and Convert, each suited to different team sizes, budgets, and service needs. Sifting through the hundreds of SEO agency options available today takes real time, and that delay slows down your SEO strategy development and execution.
To spare you the time, we've built a framework and shortlist to help you compare some strong options in the market.
| Agency | Best for | AI search offering | Pricing signal |
|---|---|---|---|
| Ten Speed | B2B companies that need SEO, AEO, and content strategy owned by the same team | Dedicated AEO service with LLM tracking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews | From $6,000/mo |
| Siege Media | Brands whose primary bottleneck is domain authority and AI citation volume at scale | Dedicated GEO service with LLM share of voice tracking; citation-building through research, Reddit, and PR | Not published |
| Foundation | B2B tech teams with solid content but weak off-site AI citation presence | Full AI visibility service across Reddit, YouTube, LinkedIn, earned media, and technical GEO | Not published |
| Omniscient Digital | B2B software companies that want organic measured like a revenue channel | Dedicated AEO service with Peec AI partnership for LLM visibility tracking | From $10,000/mo |
| Grow and Convert | B2B SaaS teams whose content drives traffic but not demos or signups | Prioritized GEO framework built on the same bottom-of-funnel keyword strategy as their SEO work | Not published |
Use the scorecard and table below to compare the five agencies before reading the deeper notes on each one. The details come from information already discussed in this guide and publicly linked agency materials where available.
Pricing, service packaging, and case-study figures can change, so verify details directly with each vendor before deciding.
How we scored these agencies
Every score in this guide is based on what each agency publishes publicly: their service pages, positioning, case studies, client lists, and documented work. We did not contact agencies for additional information, and nothing here comes from conversations, pitches, or inside knowledge. If we couldn't find it on their site or in a linked source, we didn't score it.
These scores are a starting point, not a verdict. Before hiring any agency on this list, run them through your own evaluation. Ask them directly how they approach each criterion below, and ask to see proof.
A note on our obvious conflict of interest. We built this scorecard, applied the scores, and yes, scored ourselves first. We think we're the best B2B SEO and AEO agency for mid-market and enterprise B2B teams, and so do the clients who've stuck around long enough to say so publicly. But we also know that sounds exactly like what any agency would say. So here's what we did to keep this honest: the five criteria below reflect what we've seen actually move pipeline for B2B companies, and yes, those happen to be things we're particularly strong at. Make of that what you will. We scored each competitor based only on what they publish publicly. Read the entries and decide for yourself.
Here's what earns a high vs. mid score on each criterion:
B2B specialization (25%) 9–10: The agency works exclusively or near-exclusively with B2B companies. Its methodology, reporting, and content approach is built around long sales cycles and buying committees, not adapted from a B2C or mixed-vertical playbook.5–6: B2B is one segment among several. The same service model applies across consumer, e-commerce, or other verticals with limited adjustment for B2B buying behavior.
Technical SEO and AEO depth (25%) 9–10: Demonstrated capability across site migrations, crawlability for both traditional search engines and AI bots, schema implementation, internal linking, indexation, and canonicalization at scale. Technical fixes are owned and executed, not just identified and handed back to the client.5–6: Technical SEO is listed as a service but takes a back seat to content. Little evidence of AEO-specific technical work such as LLM rendering optimization or citation architecture.
AEO/AI search capability (20%) 9–10: Dedicated AEO service with a documented methodology, active LLM visibility tracking across multiple AI engines, and published evidence of clients surfacing in AI-generated answers.5–6: AI search is mentioned in positioning but without a distinct service offering, a defined tracking approach, or specific client outcomes tied to it.
Content for pipeline (15%) 9–10: Content strategy is built around mid-funnel and bottom-of-funnel (BOFU) topics, including comparison pages, alternatives, and evaluation-stage content, with reporting connected to pipeline contribution rather than traffic volume.5–6: Content covers the full funnel but skews toward awareness and traffic. Pipeline attribution is referenced but not central to how the engagement is structured or measured.
Content production scale (15%) 9–10: The agency can produce content at consistent volume with quality, ICP specificity, and subject matter expert input built into the workflow, not just occasional flagship assets or link-earning campaigns.5–6: Production is strong on quality but limited in volume, or capable of volume but without the specificity needed for complex B2B buyers.
| Agency | Ten Speed | Omniscient Digital | Foundation | Siege Media | Grow and Convert |
|---|---|---|---|---|---|
| B2B specialization (25%) | 9.5 | 9.0 | 8.0 | 6.5 | 7.5 |
| Technical SEO + AEO depth (25%) | 9.5 | 8.0 | 7.5 | 7.5 | 7.0 |
| AEO / AI search capability (20%) | 9.5 | 8.5 | 9.0 | 8.5 | 7.5 |
| Content for pipeline (15%) | 9.0 | 9.0 | 6.5 | 7.0 | 9.5 |
| Content production scale (15%) | 7.5 | 8.0 | 8.0 | 9.0 | 7.5 |
| Weighted score | 9.1 | 8.6 | 7.9 | 7.7 | 7.8 |
1. Ten Speed
- Best for: B2B companies that need SEO strategy, technical execution, and AEO owned by the same team, not siloed across departments
- Standout strength: Strategists handle technical fixes end to end alongside content strategy and AEO, including crawlability for AI bots, schema, internal linking, indexation, and cannibalization, which is uncommon at the agency level
- Notable clients: Bitly, Workvivo, Teamwork.com, TechSmith, and ProsperOps
- AI search offering: Dedicated AEO service with an AI brand audit and visibility tracking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
- Recognition: Named to the Inc. 5000 in back-to-back years (2025 and 2026)
- Pricing: Engagements start at $6,000 per monthOverview
Ten Speed is a U.S.-based B2B organic growth agency that handles SEO, AEO, content, and digital PR under one strategy, built around three stages: Get Found (visibility in Google and LLMs), Get Trusted (authority through expert content, digital PR, and citations), and Get Revenue (comparison content, core pages, and conversion paths for buyers ready to evaluate). The agency is particularly strong with mid-market and enterprise SaaS and software companies, especially through site migrations and content consolidations where technical and content work have to move together.
Why teams pick Ten Speed
- Technical SEO and AEO under one roof. Most agencies separate technical work from content strategy, which creates gaps in AEO execution. At Ten Speed, strategists own both. They handle crawlability for AI bots, rendering, schema, internal linking, indexation, and cannibalization fixes alongside the content roadmap, so technical and content decisions never conflict. Ten Speed's study of 220 B2B evaluation-stage prompts found brand-owned pages made up 88% of AI citations, so getting the technical side right directly affects whether a brand gets cited at all.
- Content built for your ICP, with your experts. Each piece starts with ICP research and interviews with your subject matter experts, so the content reflects knowledge competitors can't copy from the same top 10 results. This is how Ten Speed produces content that performs in both traditional rankings and AI answers.
- Pipeline prioritized over traffic volume. Roadmaps start with comparison pages, alternatives, and mid-funnel topics buyers search when they're evaluating vendors, then work outward. That approach drove 509% organic traffic growth for Stable in six months.
- Migrations and consolidations without losing rankings. Ten Speed runs site migrations and content consolidations end to end, including staging crawls, redirect mapping, merging overlapping content, and protecting E-E-A-T signals through the move. This is a particular area of strength for mid-market SaaS and software companies going through platform changes or domain consolidations.Results
- Concept3D: 48% conversion growth from a strategic content program
- Stable: 509% organic traffic growth in six months by targeting mid-funnel topics
- Workvivo: Organic traffic value grew to $54,000+ per month within 12 months
2. Siege Media
- Best for: Brands whose primary bottleneck is domain authority, link acquisition, and AI citation volume, not technical SEO or ICP-specific content
- Standout strength: Earned authority model built around high-volume research reports, data studies, digital PR, Reddit, and affiliate partnerships designed to generate backlinks and AI citations at scale
- Notable clients: Zapier, Zoom, HubSpot, Zendesk, and Drata
- AI search offering: Dedicated GEO service with LLM share of voice tracked monthly; citation-building through original research, Reddit marketing, and affiliate partnerships
- Pricing: Not published; Clutch reviews show client investments ranging from $60,000 to $2.5MSiege Media is a full-service content and SEO agency founded by Ross Hudgens, built around an earned authority model: research reports, data studies, digital PR, Reddit programs, and affiliate partnerships working together to make clients the primary citation source in their category. With a large in-house team, Siege operates at content volume that most agencies can't match, serving clients across SaaS, fintech, e-commerce, health, and travel.
3. Foundation
- Best for: B2B tech and SaaS companies whose content is solid but whose AI citation footprint is weak due to limited off-site presence on Reddit, YouTube, and earned media
- Standout strength: Distribution-first approach to AI visibility running Reddit, YouTube, LinkedIn, and earned media in parallel with on-site content
- Notable clients: Paychex, Bitly, Buildxact, Canva, and Procore
- AI search offering: Full AI visibility service across on-site content, Reddit, YouTube, LinkedIn, technical GEO, and earned media; reports generating 165,000+ AI citations for clients in one year
- Pricing: Not published; contact directly for ratesFoundation is a B2B content marketing and AI visibility agency founded in 2014 by Ross Simmonds, built around the principle "create once, distribute forever." The agency began building B2B Reddit programs in 2018 and now runs six distinct off-site channels alongside traditional on-site work, treating distribution as the primary driver of SEO and AEO results rather than content volume alone.
4. Omniscient Digital
- Best for: B2B software companies with leadership that wants organic measured and managed like a revenue channel.
- Standout strength: OmniscientX framework connecting every deliverable to a documented program goal, with reporting wired to CRM and pipeline attribution
- Notable clients: Jasper, TikTok Shop, Asana, Adobe, Loom, and HotJar
- AI search offering: Dedicated AEO service with a Peec AI partnership for LLM visibility tracking and AI-driven content optimization
- Pricing: Full-service engagements start at $10,000 per month, published publicly on their siteOmniscient Digital is an organic growth agency founded by former HubSpot and Shopify marketers who focus exclusively on B2B software companies. Their OmniscientX framework connects every deliverable to a documented program goal, paired with the Barbell Content Strategy that balances high-volume intent-matched content with high-authority differentiated pieces.
5. Grow and Convert
- Best for: B2B SaaS companies that want content built from the bottom of the funnel up, targeting keywords buyers use when they're actively evaluating solutions
- Standout strength: Pain Point SEO methodology targeting product category keywords, comparison pages, and alternatives queries that convert at 4–5% or higher, compared to under 1% for typical top-of-funnel content
- Notable clients: Geekbot, Smartlook, Rainforest QA, Aura, and Leadfeeder
- AI search offering: Prioritized GEO framework paired with Pain Point SEO; their research across 400+ keywords found bottom-of-funnel content that ranks on Google naturally earns AI citations when users ask for product recommendations
- Pricing: Not published; contact directly for ratesGrow and Convert is a content and SEO agency founded by Benji Hyam and Devesh Khanal, built around Pain Point SEO, the practice of targeting keywords buyers use when they're actively comparing solutions rather than high-volume educational topics that rarely convert. The agency has worked with 100+ clients since 2016 and serves a mix of B2B SaaS and some B2C brands.
How should you choose a B2B SEO agency?
You should choose a B2B SEO agency by defining measurable goals, deciding how much collaboration you can support, and using sales calls to test fit. Even with these recommendations, you need to do your due diligence to make sure a specific agency is the right fit for your brand. Here are a few tips to guide you:
Define your SEO goals
Clear SEO goals make agency evaluation easier because they turn vague needs into measurable selection criteria. With clear goals, you'll know which services to prioritize during your search and have an easier time vetting your options. You just need to look at their proven track record of success, helping other businesses meet similar goals.
Ideally, your SEO goals should be specific, measurable, achievable, relevant, and time-bound (SMART). To set them:
- Consider overarching business objectives: Every SEO goal should align with overall objectives. For example, if your business objective is to grow revenue, a great SEO goal would be to drive quality organic traffic that generates engaged sessions and converts to pipeline.
- Assess your website's performance: This helps you create realistic SEO goals. For example, if your conversion rates are declining, setting a goal like "increase conversions by 5%" is more realistic than "grow conversions by 30%."
- Analyze your competitors and industry: Again, this is to help you set realistic goals. By understanding how they're performing, you can set achievable goals.Some great examples of SEO goals you can set include:
- To increase quality organic traffic by 30% and grow demo conversions from organic by 20% within 12 months.
- To earn 10 high-authority backlinks and brand mentions per month through digital PR within six months.
- To increase engaged session rate by 15% within the next three months.
Decide what you can invest in the relationship
Agency fit depends on budget, internal bandwidth, subject-matter access, and collaboration expectations. The more clearly you define those inputs, the easier it is for an agency to recommend a scope that can work.
If you want to collaborate closely, be clear from the beginning. For example, if you want to hold regular meetings with your account manager or have your in-house team work with the agency throughout the relationship, communicate this early on to determine if these things are possible. Weekly or monthly sessions are more realistic for many agencies than daily meetings.
Similarly, if you don't have the time to collaborate with an agency, as is the case with solo marketers or businesses without in-house teams, let them know from the beginning. This way, they can determine whether they can meet all your needs alone, customize their pricing to reflect the scope of services needed, and create a comprehensive plan for your business.
Consider your available resources to determine what you can realistically support. If you're a large business with an in-house SEO team, you can collaborate with an agency on specific SEO tasks. If you're a small business with little or no SEO expertise, it makes more sense to rely fully on your chosen agency and ask for regular reports.
After determining your collaboration model, check your potential agency's reputation and testimonials. What do brands that have worked with them and have the same expectations as yours have to say? If the reviews are positive, the partnership will likely be successful.
Make the most of sales calls
Sales calls should test strategy depth, operating model, reporting expectations, and pricing fit. Many agencies will tell you a lot about what they do on their websites. However, some information may not be publicly available. This means you need to talk directly to your chosen agency.
Through sales calls, you can learn if it's the right time to hire an organic growth company or if a PPC agency would better fit your needs. You can also understand how internal processes work, how invested you need to be in the SEO process, and how the agency goes about elevating your business from its current position.
Sales calls are also a great way to learn about pricing. As you've seen from our list of B2B SEO agencies, many provide price ranges. To get a better estimate, a company has to first understand your needs.
Here are a few questions to ask to make the most out of your calls:
- How do you handle strategy development?
- Given the information I've provided about my brand, is an organic growth strategy suitable?
- How do you generate results?
- Who will be in charge of my campaign?
- How often will you provide reports? Can you customize the frequency to meet my needs?
- What will you need from me for a successful collaboration?
- What is your pricing model? Taking my needs into account, how much will your services cost?The agency may answer your questions during the call or schedule a meeting for a more in-depth discussion after assessing your products, ICP, and goals.
Choose the agency that understands your buyers
A reliable B2B SEO agency should understand your buyers, your internal constraints, and the revenue model behind the content you need to publish. That understanding is what turns organic visibility into pipeline, not just traffic.
Ten Speed is a B2B organic growth agency for SaaS and professional services companies. Our commitment to understanding our customers keeps us close to their day-to-day challenges and focused on their success.
Our approach is simple and effective. We learn everything about your brand during the onboarding process, from its ICP to its offerings. Then we look at your current performance, assess your vertical to identify opportunities, customize your strategy, execute it, and monitor performance for continuous improvements.
