AEO Is a Technical Problem Before It’s a Content Problem
Nate and Kevin haven’t been in the studio in a while, so this episode is a practical catch-up on AEO. After a year of testing on their own site and across client work, they think the technical side matters more than the content side for brands that already have a presence.
They walk through what you can fix before the year ends, how they approach prompt tracking now, and why Google Search Console has gotten harder to trust.
Key moments in the conversation:
0:00
What we’re covering today
1:29
Why AEO is a technical problem first
2:38
Technical AEO debt
4:53
Indexation and crawlability
6:38
Is this different from SEO?
8:38
One answer per topic
10:33
Year-end fixes: where to start
11:56
Real authors and EEAT signals
15:19
Messaging and schema consistency
18:15
Internal links and redirect chains
21:42
Sitemaps, orphan pages, and schema checks
23:55
Why speed matters
24:42
Prompt tracking: what to track and what to skip
32:38
AI referral traffic and direct traffic
37:07
Self-reported attribution
39:44
Reading organic, direct, and LLM referral together
41:10
Search Console, bots, and noisy click data
47:52
Bing Webmaster Tools
49:16
Closing thoughts
