AEO, marketing conferences, Chicago startups, and the importance of good design
In this first session, Kevin King and Nate Turner, co-founders of Ten Speed, introduce the new podcast format and dig into what’s shaping B2B marketing today. Topics include AEO’s rise, shifts in tech conferences, Chicago’s tech slowdown, the growing importance of design in organic growth, and how AI is changing LinkedIn content—for better or worse.
Key moments in the conversation:
0:00
Welcome to Ten Speed Sessions
2:41
AEO, GEO, LLMO: It's All the Same Thing
5:10
LLM Traffic: Engagement vs. Volume
8:15
Brand Sentiment, Citations, and Unlinked Mentions
11:13
Why Reviews Shape LLM Answers
13:13
Good Marketing and Good Product Win
16:14
Authority Signals Beyond Backlinks
18:14
Diversifying Content Types
19:23
Product Pages Win High-Intent Queries
19:58
First-Party Data and Research Reports
24:20
Traffic Declines and What to Measure Instead
30:22
Losing TOFU Traffic and a Smaller Content TAM
34:40
INBOUND and the State of Marketing Conferences
47:39
Chicago's Tech Scene
58:11
Why Design Matters More Now
1:01:49
AI Image Generation and Designers
1:07:52
LinkedIn's AI Content Problem
1:17:00
Back to Basics: Be Resourceful
1:18:01
Closing and Outro
