Session #4

Bridging the Gap Between SEO and Generative Search

Nate Turner & Kevin King

In this episode, Nate and Kevin dig into how traditional SEO practices are evolving in response to the rise of AI-powered search. They walk through seven key shifts—from keyword targeting to prompt behavior analysis, and from crawlability to citation-worthiness—that can help marketers future-proof their content.

They also cover which traditional SEO tactics still matter, which ones need to adapt, and why experienced SEO pros are uniquely equipped to lead this transition.

References:

https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/

https://www.aleydasolis.com/en/ai-search/chat

https://www.growthunhinged.com/p/get-recommended-by-chatgpt

https://ahrefs.com/blog/search-rankings-ai-citations/

https://www.growth-memo.com/p/query-fan-out

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Bridging the Gap Between SEO and Generative Search

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