Session #9

What AI Means for Content Teams in 2026

Nate Turner, Kevin King, and Ryan Sargent

In the final episode of 2025, Nate Turner and Kevin King were joined by Ryan Sargent of Ten Speed. 

Content strategy is changing quickly as AI tools reshape how teams plan and produce work. This episode looks at what 2026 will bring for content leaders who are adapting to new levels of bandwidth, velocity, and expectations.

We talk about how platforms like AirOps and specialized LLMs influence content velocity and raise the pace for companies of all sizes. We also dig into how AI search rewards freshness even more than traditional search and what that means for planning, publishing, and keeping content relevant.

The conversation explores whether teams will try to separate content created for LLMs from content created for humans and why that separation may be harder to maintain than it sounds. We also examine how AI automation interacts with human bandwidth and how teams decide the best way to divide work across writers, editors, strategists, agencies, and freelancers.

We close with a look at the content formats and approaches that actually drive conversions in a world where discoverability and performance both matter. This episode gives content leaders a grounded view of how to evolve their strategy for the year ahead.

Key moments in the conversation:

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0:00

Introduction

0:45

Content Strategy in 2026: Where to Start

2:16

Balancing Velocity and Quality

4:35

Win on Volume or Win on Quality

6:07

Content Freshness at Scale

10:27

Building Refreshes Into the Roadmap

13:43

Getting CEO Input Into Content

14:28

Pillar Pieces vs. Quick-Answer Content

17:11

Content for Robots vs. Content for Humans

20:31

Testing Content Built Just for LLMs

23:35

Personalized Content From First-Party Data

24:59

What to Automate and What to Outsource

27:18

AI Workflows Need Good Building Blocks

32:03

Where AI Still Falls Short: Narrative

32:50

The Risk of Building on AI Tools

34:20

Marketing First Principles Haven't Changed

36:38

Don't Lose Sight of Conversions

40:29

Evaluating "SEO Is Dead" Hot Takes

42:49

What Client Data Actually Shows

48:08

Planning Advice: Stay Nimble and Run Experiments

50:26

Double Your Space for Ad Hoc Requests

51:11

Make Friends With Product and Sales

52:42

Closing and Outro

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