Hubspot's Loop Marketing, LLM Traffic Study, and SEJ State of SEO 2026
Nate Turner & Kevin King
In this episode, Nate Turner and Kevin King discuss Hubspot's new "Loop Marketing" concept that was unveiled at INBOUND 2025. They also dig into a study from Amsive on whether or not LLM traffic converts better than organic search traffic and went through ten of the most interesting findings in the recent SEJ State of SEO 2026 Report.
Resources:
https://www.youtube.com/watch?v=Pv-lPAukoMI
https://www.searchenginejournal.com/state-of-seo/
Key moments in the conversation:
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