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Season 2, Episode 8

Multiple Media Types: Giving Your Audience What They Want

Nate Turner, Kevin King

In This Episode:

Nate and Kevin are back for the final episode of season 2 on the Content That Grows podcast.

This episode covers various topics about using multiple media types as part of your content marketing strategy (from videos and podcasts to blogs). If you've been thinking about experimenting with more multimedia options, check out some of the highlights below and tune in.

Key moments in the conversation:

  • 1:21 - Why Use Multiple Media Types in Your Content Marketing Efforts?
  • 6:04 - How to Determine Which Media Types/Formats to Create?
  • 11:08 - How to Organize Multiple Media Formats on Your Website
  • 14:53 - Use an SEO Mindset to Prevent Internal Competition Across Different Multi-Media Types 
  • 22:17 - How to Understand the Business Impacts of Different Content Media Types