Going Beyond the Blog in Content Marketing

In this episode

Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 

Takeaways

• Shifting from paid to organic traffic can lead to more sustainable and efficient growth
• Building on an SEO foundation is crucial for content marketing success
• Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
• Understanding the customer and product is key to developing targeted and impactful content
• Marketers should strive to have a business mindset and understand the broader context of their organization