CMS Market Share, Google's AI Mode, AEO Tools, and Case Studies
Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today.
References:
https://www.searchenginejournal.com/cms-market-share-2025/546289/
Key moments in the conversation:
0:00
Introduction
1:46
CMS Market Share: WordPress Still Leads
5:03
The Shift to Webflow and Headless CMS
8:04
Choosing a CMS Your Marketers Can Use
10:05
Technical SEO Pitfalls With Page Builders
12:26
Squarespace, Wix, and Where B2B Actually Lives
14:17
The Rising Importance of Case Studies
18:13
Where Case Studies Fit in Your Content
20:13
Tips for Creating Case Studies
22:04
Google AI Mode Breakdown
28:17
Google Cracking Down on Fake E-E-A-T
29:19
How AI Mode Works Under the Hood
31:21
How People Actually Search Now
35:24
Where Hallucination Stakes Are Higher
36:31
AEO vs. GEO and the New Wave of Tools
38:27
Evaluating AI Visibility Tools
44:36
Would We Invest in These Tools Yet?
48:25
If You Were a New VP of Marketing Today
54:51
Four Priorities for Day One
57:54
How AI Changes Marketing Team Staffing
59:52
Closing and Outro
