Episode 39
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
Episode 37: 7 Reasons Organic Traffic Isn’t Driving Conversions
Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company - from empathy for the buyer's journey to incorrect CTAs.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
Set up a content marketing strategy that'll grow your company and engage your target audience based on the experiences from our most successful SaaS partners.
How to Choose Content Marketing Topics That Will Grow People’s Interest in Your SaaS Company
We’ll walk you through some of the ways our strategists and content marketers think about what and when to choose certain content topics.
7 Key Elements of Scaling a SaaS Content Marketing Program
SaaS companies don’t stumble into having large, highly-effective content marketing programs. They've focused on the following 7 essential elements required to scale.