Session #2 - CMS market share, case studies, Google's AI Mode, AEO/GEO tools, and B2B marketing today

Nate Turner and Kevin King of Ten Speed break down the latest in B2B marketing—from CMS market share surprises and why WordPress still dominates, to how Google’s AI Mode is changing search visibility. They dig into the growing importance of case studies for both sales and SEO, explore early AEO tool trends, and share what they’d prioritize if starting fresh at a B2B company today.

References:

https://www.searchenginejournal.com/cms-market-share-2025/546289/

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