Making & Measuring Quality SaaS Content

‍

In this episode:

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."

From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

• 2:00 - The inherent challenge of defining high-quality content
• 7:00 - Deciding to pursue or NOT pursue marketing opportunities
• 11:45 - Maintaining content quality and volume with a small team
• 14:30 - Events and webinars within a content strategy
• 23:05 - Quality KPIs are illuminated after continued engagement
• 31:14 - How Sparktoro views marketing success

‍

Related Resources:

What is Great Content? [+ How Marketers Create It, Consistently]

As marketers who work with SaaS companies and enjoy continually pushing to understand what “quality, great, and good” looks like, here is our attempt at defining what it is for this industry, today.

The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.

Yes, You Should Be Repurposing Content [+ 7 Examples To Get Started & Expand Your Reach]

To better understand the full value sitting inside your current content assets and examples of ways to start your efforts, we invite you to explore some tactical ways to start repurposing your content!

‍

‍