Episode 30

Making & Measuring Quality SaaS Content

Amanda Natividad

In this episode:

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."

From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

This is some text inside of a div block.
This is some text inside of a div block.


The inherent challenge of defining high-quality content


Deciding to pursue or NOT pursue marketing opportunities


Maintaining content quality and volume with a small team


Events and webinars within a content strategy


Quality KPIs are illuminated after continued engagement


How Sparktoro views marketing success

Subscribe where you prefer to listen: