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Episode 30

Making & Measuring Quality SaaS Content

Amanda Natividad

In this episode:

Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."

From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.

Key moments in the conversation:

  • 2:00 - The inherent challenge of defining high-quality content
  • 7:00 - Deciding to pursue or NOT pursue marketing opportunities
  • 11:45 - Maintaining content quality and volume with a small team
  • 14:30 - Events and webinars within a content strategy
  • 23:05 - Quality KPIs are illuminated after continued engagement
  • 31:14 - How Sparktoro views marketing success

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✓ Apple

Related Resources:

What is Great Content? [+ How Marketers Create It, Consistently]

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The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

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