Making & Measuring Quality SaaS Content
Amanda Natividad
In this episode:
Nate and Amanda Natividad (Sparktoro) jumped into a conversation about the ever-popular topic of "high-quality content."
From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.
Key moments in the conversation:
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2:00
The inherent challenge of defining high-quality content
7:00
Deciding to pursue or NOT pursue marketing opportunities
11:45
Maintaining content quality and volume with a small team
14:30
Events and webinars within a content strategy
23:05
Quality KPIs are illuminated after continued engagement
31:14
How Sparktoro views marketing success
