Finding Your ICP to Build Better Content
In this episode
Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing. This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."
Key moments in the conversation:
2:06
Using other teams and pivoted CRM data to identify ICP data
4:28
How earlier stage SaaS companies can identify their ICPs
8:55
Ineffective persona building vs understanding the human who is reading your content
12:52
Understanding ICPs based on the Jobs To Be Done (JTBD) framework
17:25
Practical advice for getting to know your ICP's pain points
24:09
Start your content strategy with a product-led approach
32:11
What happens when you create content that isn’t focused on your ICP
