Episode 55

Keeping B2B content teams focused on business impact

Nate Turner and Kevin King

In this episode:

Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters, and what marketing leaders can do to resolve these issues.

Key moments in the conversation:

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Workflows bottlenecked with too many people involved


Investment cases being made but not shared


B2B content marketing is expected to drive growth


Mindset needed to drive growth


Creating content on topics your competitors already cover


Leverage reporting to drive alignment across the company

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