Bitly is a global SaaS provider helping businesses manage, brand, and analyze their links and QR codes to improve engagement, streamline user experiences, and measure success across digital platforms. Bitly offers tailored solutions for marketers seeking to enhance their digital strategies through comprehensive link and QR code management.

Bitly partnered with Ten Speed to lead their global SEO strategy across two primary domains in over a dozen languages, significantly enhancing their organic performance and customer acquisition.

The Challenge

Before working with Ten Speed, Bitly faced challenges in scaling its high-volume content production while maintaining quality. They required a strategic approach to integrate seamlessly with internal teams, support frequent content updates, and consistently produce high-quality outputs aligned with product-focused messaging.

Additionally, Bitly required strategic guidance to determine how their two similar domains should effectively work together, particularly concerning onsite optimization and cohesive content strategies. Managing multiple domains and languages during ongoing content updates and website redesigns posed additional risks, potentially impacting existing organic rankings and lead generation.

“Detailed content strategy—it feels like you work in-house. That’s rare.”
– Sam Oh, Vice President of Marketing, Bitly

The Solution

Ten Speed developed an integrated SEO and content strategy, combining audience analysis, product insights, and thorough technical audits. Coordinated closely with Bitly’s internal stakeholders, Ten Speed optimized workflow efficiency and content accuracy.

Getting Started

Ten Speed began with an extensive content audit, competitive and market analysis, and close collaboration with Bitly’s subject matter experts to produce authoritative content.

Optimizing for Growth

Key focus areas included:

• Enhancing visibility and conversions on existing product pages.
• Creating targeted, high-impact new content.
• Aligning closely with internal product teams to accurately target ideal customer profiles (ICPs).

Supporting Major Changes

In May 2024, Bitly completed a significant website redesign and navigation update. Ten Speed meticulously mapped URLs, managed content migrations, and implemented robust SEO strategies, maintaining continuous organic performance during the transition.

Diversifying Content and Targeting High-Value ICPs

Ten Speed expanded content types, including educational resources, product guides, and industry-specific case studies, closely targeting Bitly’s highest-value ICPs across key sectors such as marketing, retail, and technology.

Technical Collaboration and Product Optimization

Ten Speed collaborated directly with Bitly’s developers and engineering teams on technical SEO tasks, advising modifications in core product architecture to ensure site performance and user experience remained robust amid global product scaling.

Localization Strategy and Multi-Language Expansion

Ten Speed supported Bitly's global reach by developing and executing a comprehensive localization strategy. This involved translating and optimizing content across multiple languages, including Spanish, German, French, and Italian. By strategically targeting regional audiences, Ten Speed significantly enhanced Bitly’s international visibility, driving increased awareness, engagement, and conversions.

“Ten Speed is an amazing partner. They develop strategies focused on your ICP and back it up with high-quality content and execution. We have accelerated YoY growth with plenty of room to keep growing. I would highly recommend the Ten Speed team!”
– Tara Robertson, CMO, Bitly

Results

The collaboration has delivered notable improvements and sustainable growth across several dimensions:

International Expansion & Localization

Ten Speed assisted Bitly with localization, expanding support to Spanish, German, French, and Italian. Results included significant quarter-over-quarter growth:

• +358% Organic Traffic (QoQ) from localized subfolders

This included localization research, onsite and site structure strategy, technical SEO, and content validation post-translation.

Increased Premium Subscriptions & Revenue

The Ten Speed team focused on content creation and site improvements focused on ICPs and features that drive users into higher-value plans that drive more revenue for the company, instead of going for the biggest traffic numbers possible from low-value, consumer queries.

• +29% average MRR
• +28% revenue from Organic Traffic
• +19% increase in Premium subscriptions

Enhanced Product Page Performance

As Bitly repositioned itself from a link-shortening tool to a comprehensive "connections platform," Ten Speed significantly improved key product pages:

• +600% Organic Traffic (QoQ) to all product pages
• +850% Organic Signups (QoQ) on all product pages

Additionally, throughout 2024, product page clicks increased 75% quarter-over-quarter.

Redesign Success

Ten Speed’s strategy support during the major website and navigation redesign ensured no loss in organic traffic, rankings, or conversions.

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