The AI and Marketing Hype Machine

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In this episode:

Nate and Derek are back to talk about the hype surrounding AI in the marketing industry.

In this episode, they take a realistic, even-tempered approach to discussing how impactful AI will likely be and how it will be used within various content marketing efforts.

Key moments in the conversation:

• 1:20 - Addressing the AI hype machine
• 7:00 - What AI tools have they tried, and what did they think
• 15:00 - What should content teams be aware of when using AI tools
• 24:20 - AI tools replacing writers and search engines
• 31:40 - What is AI good at right now