We're joined this week by Jakub Rudnik, Director of Content Marketing at ActiveCampaign, to talk about his experiences scaling multiple content programs for startups (Scribe, G2, and now ActiveCampaign).
This episode is packed with substance and candid, honest responses ranging from what it takes to scale, hurdles you'll face, and how different startups have measured success for Jakub's teams over the years.
Key moments in the conversation:
7 Key Elements of Scaling a SaaS Content Marketing Program
SaaS companies don’t stumble into having large, highly-effective content marketing programs. They've focused on the following 7 essential elements required to scale.
Scaling Content Operations Feat. John Bonini
John Bonini, ex-Databox, talks about prioritization during the early days of your content program, how Databox approached attribution & strategy as they grew, scaling content operations, content formats, and his community, Some Good Content.
Avoid These 10 Mistakes In-House Content Teams Make
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Identifying Growth Stages, Your Channels, and Hiring Well
Adam Goyette, Growth Advisor and Founder of Curdis.co, discusses ways he helps SaaS companies find the right recipe for growth - from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth.