Episode 60

How to Get the Most Out of a Research Report

Nate Turner & Ryan Sargent

In this episode

Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.

Key moments in the conversation:

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Defining a Research Report


Planning and Structuring a Research Report


Distribution Strategies for Research Reports


Repurposing Research Reports


Long-Term Impact of Research Reports

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