Episode 41
In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team.
From alignment on roadmaps to having a process repository, there is something for all levels of content marketers in this episode.
Key moments in the conversation:
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]
Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company - from empathy for the buyer's journey to incorrect CTAs.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
Set up a content marketing strategy that'll grow your company and engage your target audience based on the experiences from our most successful SaaS partners.
7 Key Elements of Scaling a SaaS Content Marketing Program
SaaS companies don’t stumble into having large, highly-effective content marketing programs. They've focused on the following 7 essential elements required to scale.
How To Create SEO Content Briefs That Deliver Better Content in Fewer Drafts
SEO content briefs are the heart and soul of content marketing. From cost savings to rankings, learn what they can do for your content team and how to make them better.