Episode 24

The Future of Content Distribution

Nate Turner and Kevin King

In This Episode:

Nate and Kevin are back on Content That Grows podcast with a discussion about the future of content distribution.

In this episode, they cover dark channels, niche communities, the rise of creativity, and so much more.

Key moments in the conversation:

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Dark channels continue to grow and make for impactful content distribution


SaaS companies will benefit from identifying smaller, niche communities for distribution


Paid social distribution will remain a priority for its ability to support organic reach and offer direct targeting


Short-form content will continue to play a significant role in content distribution


More teams will be re-packaging content into “traditional” media formats


The rise of creativity on emerging/growing social networks (e.g. TikTok, Twitch, etc.)


Community building via Slack, Substack, etc. acts as natural expansions and not replacements for distribution

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