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Season 3, Episode 6

The Future of Content Distribution

Nate Turner, Kevin King

In This Episode:

Nate and Kevin are wrap up Season 3 of the Content That Grows podcast with a discussion about the future of content distribution.

In this episode, they cover dark channels, niche communities, the rise of creativity, and so much more.

Key moments in the conversation:

  • 2:16 - Dark channels continue to grow and make for impactful content distribution
  • 4:46 - SaaS companies will benefit from identifying smaller, niche communities for distribution
  • 7:07 - Paid social distribution will remain a priority for its ability to support organic reach and offer direct targeting
  • 9:42 - Short-form content will continue to play a significant role in content distribution
  • 13:27 - More teams will be re-packaging content into “traditional” media formats
  • 22:18 - The rise of creativity on emerging/growing social networks (e.g. TikTok, Twitch, etc.)
  • 30:07 - Community building via Slack, Substack, etc. acts as natural expansions and not replacements for distribution