Episode 62

What Is Authority Content and Why Do You Need It?

Nate Turner & Ryan Sargent

In this episode

Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.

They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.

Key moments in the conversation:

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Elements of Good Authority Content


The Importance of Having a Strong Belief and Perspective


Exploring Distribution Channels for Authority Content

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