In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.
From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.
Key moments in the conversation:
1:00 - What the content team looks like at Aura
5:50 - Observed differences between B2B and D2C content efforts
15:59 - How content fits in the marketing strategy at different companies
19:24 - How to keep SEO and content aligned with all the marketing initiatives
25:00 - How Aura defines success for SEO and Content efforts
Episode 35: Amplifying Non-Optimized Content with SEO
Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects.
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]
Here's your guide to understanding if a SaaS content agency makes sense for you and how to get the most out of the partnership.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]
Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.