Episode 36

11K to 1M Visitors With a Lean D2C Content & SEO Team

Alina Benny

In this episode:

In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.

From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.

Key moments in the conversation:

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What the content team looks like at Aura


Observed differences between B2B and D2C content efforts


How content fits in the marketing strategy at different companies


How to keep SEO and content aligned with all the marketing initiatives


How Aura defines success for SEO and Content efforts

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