In this episode, Nate and Derek discuss Webflow, the popular website-building platform/CMS with which more and more SaaS companies build their marketing sites.
They cover everything from what is leading to the excitement around this platform, the significant upsides, and even some of the quirky frustrations with this WordPress competitor.
And be sure to read our ultimate SaaS guide to Webflow and SEO if you're a SaaS company who currently is using the platform.
Key moments in the conversation:
SEO and Webflow Guide: A CMS Walkthrough of an Optimized Website
Check out our value-packed, practical walkthrough for any SaaS team building their website on Webflow and needing help optimizing the site for organic search.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
Google Search Console: 3 Content Metrics That Matter For SaaS Marketers
In this newsletter issue, we lay out 3 of the most vital metrics for SaaS marketers to pay attention to in Google Search Console and how to properly interpret the data they're seeing.