Episode 20

Who Is Responsible for Content Distribution?

Nate Turner, Kevin King

In This Episode:

In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed.

They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is distribution and repurposing.

Key moments in the conversation:

This is some text inside of a div block.
This is some text inside of a div block.


The organizational challenges of establishing who should own content distribution


How do you bring cross-functional teams together to execute content distribution?


Cross-functional efforts in content distribution need to operate on longer-term strategies


How to approach substantial repurposing efforts to avoid workflow disruptions


How we’re implementing content repurposing in our own marketing


Content repurposing is not just cutting up existing content, it also means creating new content


What roles often own content distribution at a company?


Will a Content Distribution Manager become a dedicated role for companies moving forward?

Subscribe where you prefer to listen: