Who Is Responsible for Content Distribution?
In This Episode:
In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed.
They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is distribution and repurposing.
Key moments in the conversation:
1:02
The organizational challenges of establishing who should own content distribution
5:12
How do you bring cross-functional teams together to execute content distribution?
8:05
Cross-functional efforts in content distribution need to operate on longer-term strategies
12:52
How to approach substantial repurposing efforts to avoid workflow disruptions
17:56
How we’re implementing content repurposing in our own marketing
20:32
Content repurposing is not just cutting up existing content, it also means creating new content
22:20
What roles often own content distribution at a company?
24:50
Will a Content Distribution Manager become a dedicated role for companies moving forward?
