They cover a range of exciting topics like how Ronnie and OpenPhone have diversified content offerings after building an initial revenue engine, the original speech that coined the term, "Content is King" and the interesting place we're in as an industry as a result of individual creators and media company emulation.
Key moments in the conversation:
Save Yourself the Heartache Feat. Rand Fishkin
Rand shared some of the context behind how they approached content at Moz, how the Whiteboard Friday series got started, one of the unexpected benefits of speaking at live events each year, and more.
What is Great Content? [+ How Marketers Create It, Consistently]
As marketers who work with SaaS companies and enjoy continually pushing to understand what “quality, great, and good” looks like, here is our attempt at defining what it is for this industry, today.
8 Discussions That Your SaaS Content Marketing Team Should Be Having Right Now
Check out the 8 core tenants of content marketing that the best SaaS programs use to scale their companies.
Advice From The Many Faces of Content Marketing That SaaS Teams Can’t Afford to Miss
10 Discussions with experienced SaaS marketers and what you can learn from them. Includes discussions with Rand Fishkin, Sangram Vajre, Erin Balsa, John Bonini, Kristen Bryant Smith, Chelsea Castle and Melanie Deziel.