Be Intentional
In this episode
We welcomed Sangram Vajre, Co-Founder of Terminus to the Content That Grows podcast.
We talked about how they generated leads from content when he was leading marketing at Pardot, and how that experience led to the co-founding of Terminus. Plus, 1-to-1 content, the power of community, and what he learned when writing his new book, MOVE.
Listen to this episode to learn how Sangram's perspectives on content have changed over the years and why being intentional is more important than being brilliant.
To learn more about Sangram:
Key moments in the conversation:
0:00
Introduction
1:00
Interviewing Leaders for MOVE
4:02
How Do You Know Your Go-to-Market Is Broken?
5:03
Who Really Owns Go-to-Market?
11:05
Lessons From Geoffrey Moore
13:05
Content Marketing at Pardot
14:06
Personas Everyone Could See: Maggie and Sam
16:06
Marketing Into the Salesforce Ecosystem
17:06
Showing Sales What Content Actually Closed Deals
20:10
Starting Terminus and the Shift to ABM
22:12
ABM as One-to-One Content
25:15
Gated vs. Ungated Content
28:20
Building a Community to Help Marketers Become CMOs
31:22
Using the Community to Shape MOVE
33:24
Growing at the Rate Your Company Grows
35:25
Personal Brand on LinkedIn and Its ROI
37:25
What Sangram Is Bullish On
39:27
Being Intentional Over Brilliant
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