Pure SEO vs. SaaS Marketing
Nate Turner & Derek Flint
In this episode:
This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.
Key moments in the conversation:
This is some text inside of a div block.
This is some text inside of a div block.
1:00
The difference between "Pure" SEO and SEO for a SaaS company
7:00
Common areas of a website where SEO requires compromise with other marketing efforts
14:25
SaaS companies have to balance SEO, product marketing, brand, and conversion
19:06
Balancing optimization and SaaS marketing best practices is achievable
25:40
Rules for making sure SEO is in service to the SaaS company's larger goals
