This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.
Key moments in the conversation:
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]
Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.
Episode 27: Improving SaaS Homepages & Conversions Feat. Emily Kramer
In this episode, Nate was joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.