Episode 33

Pure SEO vs. SaaS Marketing

Nate Turner & Derek Flint

In this episode:

This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.

Key moments in the conversation:

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The difference between "Pure" SEO and SEO for a SaaS company


Common areas of a website where SEO requires compromise with other marketing efforts


SaaS companies have to balance SEO, product marketing, brand, and conversion


Balancing optimization and SaaS marketing best practices is achievable


Rules for making sure SEO is in service to the SaaS company's larger goals

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