Pure SEO vs. SaaS Marketing

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In this episode:

This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.

Key moments in the conversation:

• 1:00 - The difference between "Pure" SEO and SEO for a SaaS company
• 7:00 - Common areas of a website where SEO requires compromise with other marketing efforts
• 14:25 - SaaS companies have to balance SEO, product marketing, brand, and conversion
• 19:06 - Balancing optimization and SaaS marketing best practices is achievable
• 25:40 - Rules for making sure SEO is in service to the SaaS company's larger goals

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Related Resources

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Learn what makes SaaS SEO different and how to approach it based on your current company stage.

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