Pure SEO vs. SaaS Marketing

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In this episode:

This week, Nate and Derek discuss SEO and SaaS marketing - specifically, how SEO can support company growth and why a "pure" SEO strategy can conflict with your other marketing efforts.

Key moments in the conversation:

• 1:00 - The difference between "Pure" SEO and SEO for a SaaS company
• 7:00 - Common areas of a website where SEO requires compromise with other marketing efforts
• 14:25 - SaaS companies have to balance SEO, product marketing, brand, and conversion
• 19:06 - Balancing optimization and SaaS marketing best practices is achievable
• 25:40 - Rules for making sure SEO is in service to the SaaS company's larger goals

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Related Resources

‍The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.

8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]

Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.

Episode 27: Improving SaaS Homepages & Conversions Feat. Emily Kramer

In this episode, Nate was joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.

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