Nate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG companies are having: Should we build an interactive product demo?
In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.
Key moments in the conversation:
Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland
In this episode, Nate and Andrew share their personal stories on effective PLG growth tactics - covering topics such as interactive product demos to the content types that worked best at moving people into the product.
8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]
Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.
Product-led content: What it is, why you need it, & examples to show you how to build it
Exploring what product-led content can do for your company and how you can approach it? Read on to learn more.
3 Product-Led Brainstorming Ideas That’ll Help You Drive Organic User Acquisition
Try these simple exercises to reorient your organic growth team's relationship to the product and start driving more effective results