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Episode 47

PLG and the Power of Using Interactive Product Demos

Natalie Marcotullio

In this episode

Nate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG companies are having: Should we build an interactive product demo?

In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.

Key moments in the conversation:

  • 1:10 - The obvious & non-obvious impact of interactive demos
  • 4:50 - Ways you get interactive demos in front of people
  • 8:45 - Combining SEO and the use of product demos
  • 13:35 - How are teams measuring the effectiveness of interactive demos
  • 17:45 - Why Natalie joined Navattic after using the product

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