Nailing Your Distribution-First Content Strategy

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In this episode

In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.

From the first time Justin started to see the value hidden inside existing content to the mistakes he sees some teams make in executing distribution, this episode is packed with helpful advice for you and your team.

Key moments in the conversation:

• 1:25 - The trigger moment for an emphasis on content repurposing and distribution
• 8:00 - Biggest mistakes people make with content repurposing
• 13:00 - Is it cheating to repurpose your content?
• 18:35 - The biggest value proposition for companies to repurpose content
• 25:40 - Distribution opportunities for SaaS companies beyond social media

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How Paid, Organic, and Content Work Together Feat. Jonathan Bland

In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly paid marketing/ad's role as it relates to content, non-paid opportunities, and SaaS marketing.‍

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