The Power of Storytelling With Melanie Deziel
In this episode
We sat down with Melanie Deziel, Author, Speaker & Chief Content Officer at Storyfuel, to talk about how storytelling makes content marketing better, native advertising, and content frameworks. We also talked about common pitfalls in creating a content strategy and why you always need to remember to have fun.
To learn more about Melanie:
Key moments in the conversation:
0:00
Introduction
1:02
A Journalist's Approach to Brand Content
3:04
Frameworks for Finding Content Ideas
5:06
Start With What You're Trying to Accomplish
8:08
Why Storytelling Comes Naturally
9:10
Start With Customer Stories
12:11
Making Stories Relatable
13:12
Native Advertising at The New York Times
17:12
When Native Advertising Makes Sense
19:13
Smaller, Better-Targeted Placements
21:14
Guest Posts and Syndication
23:15
Common Mistake: Spreading Too Thin
25:16
Tying Content Back to Business Goals
28:17
Final Advice: This Should Be Fun
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