In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.
From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.
Key moments in the conversation:
Using Ideal Customer Profiles (ICPs) To Improve Your Content Marketing’s Efficacy
When you have a clear, detailed ICP your marketing efforts will feel less like you’re using a megaphone 📣 — speaking the exact same way to your entire audience — and more like a compelling, one-to-one message for your highest-value prospects.
Creating Bottom of the Funnel (BoFu) Content That Converts
Bottom of the funnel (BoFU) content is integral to helping customers choose your product. Find real-world examples and best practices here.
Content Mapping 101: Deliver the Right Content, at the Right Time
We’ve all said the wrong thing at the wrong time — don’t let your marketing do the same. Content mapping helps you create pieces that resonate.