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Episode 28

Content & the Marketing-Led Buyer’s Journey

Pius Chan

In this episode:

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.

From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.

Key moments in the conversation:

  • 1:30 - Shifting away from a sales-led customer journey
  • 5:40 - Marketing-led vs customer-led vs community-led
  • 8:50 - 3 reasons buyers buy
  • 17:40 - How to transition from sales-led to being marketing-led
  • 25:00 - How Lumen5 measures content success

Subscribe where you prefer to listen:
✓ YouTube
✓ Spotify
✓ Apple

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