Content & the Marketing-Led Buyer’s Journey
Pius Chan
In this episode:
In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.
From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.
Key moments in the conversation:
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1:30
Shifting away from a sales-led customer journey
5:40
Marketing-led vs customer-led vs community-led
8:50
3 reasons buyers buy
17:40
How to transition from sales-led to being marketing-led
25:00
How Lumen5 measures content success
