Episode 28

Content & the Marketing-Led Buyer’s Journey

Pius Chan

In this episode:

In this week's episode, Pius Chan of Lumen5 joins Nate to discuss the evolving buyer's journey from sales-led to marketing-led and the role of content in allowing people to educate themselves on a product solution.

From persuading entire buying committees to what makes people seek out a product, you'll want to tune in.

Key moments in the conversation:

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Shifting away from a sales-led customer journey


Marketing-led vs customer-led vs community-led


3 reasons buyers buy


How to transition from sales-led to being marketing-led


How Lumen5 measures content success

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