In This Episode:
Episode 22 sees Nate and Derek back in the studio to discuss using LinkedIn as a content distribution channel.
In this episode, they cover everything from why so many SaaS folks should be taking advantage of the space, mistakes companies are prone to making, and how you can dial in your LinkedIn marketing efforts.
Key moments in the conversation:
- 1:39 - Why is LinkedIn a strong distribution channel for many marketers?
- 7:56 - LinkedIn content distribution mistakes we see SaaS companies make
- 14:46 - How to look at your video content data on LinkedIn
- 17:50 - Ways to get content distribution right on LinkedIn
- 22:17 - Take advantage of the creative ways LinkedIn allows you to reformat your content
- 23:24 - Try hooks about taking action + references to what’s currently happening
- 25:17 - Should SaaS companies be leveraging brand pages, personal employee accounts, both?