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Season 1, Episode 9

Taking Risks

Kristen Bryant Smith - Director of Content Marketing, Help Scout

In this episode

We sat down with Kristen Bryant Smith, Director of Content Marketing at Help Scout, to talk about building a content strategy for a new product launch, producing Brandwagon at Wistia, and creating In the Works at Help Scout.

We also discussed how to join a new team the right way as a leader and how to measure content efforts that aren't meant to drive direct conversions.

To learn more about Kristen: