Improving SaaS Homepages & Conversions
Emily Kramer
In this episode:
In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.
From homepage messaging and must-have page sections to A/B testing and the type of content Emily is currently bullish on, there is plenty of excellent advice for every level of marketer.
*Referenced newsletter in this episode: How to create a more effective homepage
Key moments in the conversation:
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6:50
Starting with messaging vs. design
9:45
Small iterative changes or big changes all at once
17:00
When to build out your SaaS website
20:45
Biggest mistakes companies make with homepages
30:27
Data reports, why you can and should do them
36:20
Measuring the success of marketing
