Episode 27

Improving SaaS Homepages & Conversions

Emily Kramer

In this episode:

In this episode, Nate is joined by Emily Kramer of MKT1 to talk about a common pain point for many SaaS marketers at early-stage companies - creating an effective homepage and simple website that converts.

From homepage messaging and must-have page sections to A/B testing and the type of content Emily is currently bullish on, there is plenty of excellent advice for every level of marketer.

*Referenced newsletter in this episode: How to create a more effective homepage

Key moments in the conversation:

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Starting with messaging vs. design


Small iterative changes or big changes all at once


When to build out your SaaS website


Biggest mistakes companies make with homepages


Data reports, why you can and should do them


Measuring the success of marketing

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