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Episode 21

How to Use Twitter as a Content Distribution Channel

Nate Turner, Derek Flint

In This Episode:

In episode 21, Nate and Derek focus on Twitter as a content distribution channel.

In this episode, they explore the quirks worth noting before you begin your distribution efforts that make Twitter a unique space, what brands use Twitter for beyond marketing, and best practices when using it as a distribution channel.

Key moments in the conversation:

  • 1:07 - Need-to-know quirks of Twitter before using it for content distribution
  • 6:11 - Twitter offers a fluid, conversational engagement unlike the other social platforms
  • 7:49 - Twitter offers one of the best opportunities for the amplification of your posts/content
  • 10:29 - Brand profiles on Twitter have become more than solely a marketing channel
  • 15:58 - Best practices for distributing content using a personal Twitter account
  • 20:28 - Brands on Twitter have a lot to gain by offering valuable zero-click content
  • 26:38 - Practical and tactical ways to ensure successful content distribution using Twitter

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