Episode 38

How Paid, Organic, and Content Work Together

Jonathan Bland

In this episode:

In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly paid marketing/ad's role as it relates to content, non-paid opportunities, and SaaS marketing.

He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.

Key moments in the conversation:

This is some text inside of a div block.
This is some text inside of a div block.


The relationship between paid and non-paid marketing efforts


That's not how the paid (or any) buyer's journey works


Common challenges for teams promoting content with paid channels


Promoting product tours and contextualized demos


Recent SaaS success story/learning from a crucial shift

Subscribe where you prefer to listen: