How Paid, Organic, and Content Work Together
Jonathan Bland
In this episode:
In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly paid marketing/ad's role as it relates to content, non-paid opportunities, and SaaS marketing.
He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.
Key moments in the conversation:
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1:22
The relationship between paid and non-paid marketing efforts
9:11
That's not how the paid (or any) buyer's journey works
17:00
Common challenges for teams promoting content with paid channels
26:02
Promoting product tours and contextualized demos
30:30
Recent SaaS success story/learning from a crucial shift
