In episode 38, we chatted with Jonathan Bland of Omni Lab for his expertise within the paid marketing space - particularly paid marketing/ad's role as it relates to content, non-paid opportunities, and SaaS marketing.
He shared everything from when SaaS companies should start investing in paid marketing to the assets he's most bullish on making a part of your paid strategy.
Key moments in the conversation:
Episode 37: 7 Reasons Organic Traffic Isn’t Driving Conversions
Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company - from empathy for the buyer's journey to incorrect CTAs.
Episode 35: Amplifying Non-Optimized Content with SEO
Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects.
6 Tactics to Increase Leads using Optimized Content
Here are six actionable tactics you can use to help increase the number of leads and conversions you generate from your optimized content.
6 Ways to Extend the Lifespan of Your Video Content
Video content is a favorite amongst content marketers in the SaaS world, but it's also understandably more expensive to create and it comes with a relatively short lifespan if you set it and forget it. Check out these proven ways to keep that content working for your company.