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Episode 46

Dialing in Product-Led Growth at SaaS Companies

Andrew Capland

In this episode

This week we're joined by Andrew Capland, Founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.

In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.

 Key moments in the conversation:

  • 1:20 - Why Andrew is bullish on interactive product demos
  • 10:20 - Different demo experiences for different companies
  • 19:53 - Segmenting prospects by their experience level
  • 21:55 - Content that feeds people into the product
  • 32:24 - Mistakes companies make when implementing a PLG go-to-market motion

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