Dialing in Product-Led Growth at SaaS Companies
Andrew Capland
In this episode
This week we're joined by Andrew Capland, Founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.
In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.
Key moments in the conversation:
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1:20
Why Andrew is bullish on interactive product demos
10:20
Different demo experiences for different companies
19:53
Segmenting prospects by their experience level
21:55
Content that feeds people into the product
32:24
Mistakes companies make when implementing a PLG go-to-market motion
