Episode 46

Dialing in Product-Led Growth at SaaS Companies

Andrew Capland

In this episode

This week we're joined by Andrew Capland, Founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.

In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.

Key moments in the conversation:

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Why Andrew is bullish on interactive product demos


Different demo experiences for different companies


Segmenting prospects by their experience level


Content that feeds people into the product


Mistakes companies make when implementing a PLG go-to-market motion

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