Episode 63

Content Strategy for SMB vs Mid-Market and Enterprise

Ben Goldstein

In this episode

Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a VP of Marketing role to a Director of Content Marketing role and the decision to focus on content leadership.

They explore the challenges of targeting mid-market and enterprise companies, such as the higher cost of the product and the need to convince the C-suite. Ben emphasizes the importance of community and expert-driven content, as well as the need for multiple pathways to convert website visitors.

Key moments in the conversation:

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Differences in Content Strategy: SMB vs. Mid-Market/Enterprise


Multiple Pathways to Conversion: Engaging Website Visitors


Finding Connectors and Guides: Navigating the New Market Segment

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