In This Episode:
We're officially back with episode 19 of the Content That Grows podcast. And in the next several episodes, we'll be exploring the topic of content distribution.
In this episode, Nate and Derek talk about the value some of their clients see from effective content distribution. They also explore common mistakes and best practices that'll help you on your road to success.
Key moments in the conversation:
- 1:43 - What content distribution options are available for SaaS content teams?
- 7:42 - Some distribution channels speak to your direct audience, and others expand your reach
- 9:41 - Brands that distribute their content see some of these huge upsides…
- 12:25 - We pulled content distribution traffic and revenue data for a few clients
- 18:08 - Mistakes companies make when they get started with content distribution efforts
- 27:06 - Learned best practices for distributing content most effectively
- 35:11 - When distribution and company goals don’t align, it’s a great time for an internal conversation…