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Season 2, Episode 6

Why Serious Content Programs Consistently Publish and Update Their Content

Kevin King, Nate Turner

In This Episode:

Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving your overall marketing performance.

They traverse a range of topics from the psychological quality trap that teams fall into as an excuse to avoid consistency to the understanding of why some content needs to be updated more frequently than others.

Key moments in the conversation:

  • 1:27 - What’s the Value of Having a Consistent Publishing Cadence?
  • 6:53 - What’s Required for a Team to Consistently Publish Content?
  • 12:07 - Why Some Companies Shy Away From Consistently Publishing
  • 17:34 - Why Take Advantage of Updating Your Existing Content?
  • 23:07 - Regularly Updating High-Value Content on Competitive SERPs
  • 30:52 - Ways to Tactically/Strategically Approach Content Updates