Episode 26

Communicating the ROI of Content

Nate Turner and Derek Flint

In this episode:

Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at their respective SaaS companies.

From progressing your understanding of ROI and monitoring leading indicators, to discussing specific metrics, they cover a wide array of helpful advice for any content marketer to use.

Key moments in the conversation:

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What ROI often means at SaaS companies


Discussing ROI in an economic downturn


Evaluating if content marketing is delivering an acceptable ROI


What to understand if there isn't a direct tie to revenue


What to come prepared with when pitching a content initiative

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