Episode 40

Inside a New CMO’s Team-Building and Strategy Playbook

Tara Robertson

In this episode

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO joining an established company.

From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.

Key moments in the conversation:

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Creating alignment on the path moving forward


Thinking about plans after the first 90 days


When to build in-house and when to outsource


Ensuring success with change management


How Bitly measures marketing success

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