< All Podcast Episodes

Episode 40

Inside a New CMO’s Team-Building and Strategy Playbook

Tara Robertson

In this episode

In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO joining an established company.

From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.

Key moments in the conversation:

  • 1:30 - Creating alignment on the path moving forward
  • 8:00 - Thinking about plans after the first 90 days
  • 15:37 - When to build in-house and when to outsource
  • 23:00 - Ensuring success with change management
  • 33:15 - How Bitly measures marketing success

Subscribe where you prefer to listen:
✓ YouTube
✓ Spotify
✓ Apple

Related Resources

7 Key Elements of Scaling a SaaS Content Marketing Program

SaaS companies don’t stumble into having large, highly-effective content marketing programs. They've focused on the following 7 essential elements required to scale.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

Set up a content marketing strategy that'll grow your company and engage your target audience based on the experiences from our most successful SaaS partners.
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]

Here's your guide to understanding if a SaaS content agency makes sense for you and how to get the most out of the partnership.