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Season 1, Episode 7

Journalism & Content Marketing

Chelsea Castle - Director of Content Marketing, Chili Piper

In this episode

We sat down with Chelsea Castle, Director of Content Marketing at Chili Piper, to talk about how the content team works at Chili Piper, how they plan content, and how they measure performance and impact.

We also talked about how content marketers can leverage journalism best practices to create better content, the recent Chili Piper social campaign on Linkedin, and how marketing advice is not one-size-fits-all.

To learn more about Chelsea: