Episode 54

Bringing podcasts into 2024's content playbook

Alli Tunell

In this episode

On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.

In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.

Key moments in the conversation:

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What's causing people to adapt their content playbooks


Talking trend predictions


Pushing companies to go beyond the basic interview podcast


Approaching podcast experimentation


Stop letting AI create your ToFu content

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