Episode 32

Bringing Narratives into SaaS Marketing Strategies

Jess Cook

In This Episode:

Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.

Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.

Key moments in the conversation:

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The difference between topics, themes, and narratives


What comes first, strategy or narrative?


How to narrow in on the right narratives for your brand


Differentiating your narrative around trending topics


Measuring marketing success at LASSO

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