Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.
Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.
Key moments in the conversation:
Ep 30. Making & Measuring Quality SaaS Content Feat. Amanda Natividad of SparkToro
From deciding what content marketing opportunities to pursue as a team of 3 to the metrics Sparktoro uses to measure success, Amanda shared plenty of insights that'll help you think about your own efforts.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
How to Choose Content Marketing Topics That Will Grow People's Interest in Your SaaS Company
We’ll walk you through some of the ways our strategists and content marketers think about what and when to choose certain content topics.
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Helping SaaS companies with content optimization services since 2020.
