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Episode 32

Bringing Narratives into SaaS Marketing Strategies

Jess Cook

In This Episode:

Welcome back to the Content That Grows. This week, Nate Turner is talking with Jess Cook from LASSO about the power of narratives within marketing strategies for SaaS companies.

Jess shares everything from distinctions between topics and narratives to how you can tests narratives and build them into your strategy.

Key moments in the conversation:

  • 3:10 - The difference between topics, themes, and narratives
  • 6:10 - What comes first, strategy or narrative?
  • 9:11 - How to narrow in on the right narratives for your brand
  • 14:00 - Differentiating your narrative around trending topics
  • 24:57 - Measuring marketing success at LASSO

Subscribe where you prefer to listen:
✓ YouTube
✓ Spotify
✓ Apple

Related Resources:

Ep 30. Making & Measuring Quality SaaS Content Feat. Amanda Natividad of SparkToro

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The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
How to Choose Content Marketing Topics That Will Grow People's Interest in Your SaaS Company

We’ll walk you through some of the ways our strategists and content marketers think about what and when to choose certain content topics.