In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects.
This includes content like newsletter issues, white papers, podcast episodes, and webinars.
Key moments in the conversation:
Episode 34: Running SaaS Content Marketing Solo Featuring Eric Doty
In this episode, Eric Doty of Dock shares his experiences being the solo content marketer at several of his last companies and he manages his priorities to build successful marketing programs.
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]
Here's your guide to understanding if a SaaS content agency makes sense for you and how to get the most out of the partnership.
The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue
We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.
8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]
Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.