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Episode 37

7 Reasons Organic Traffic Isn’t Driving Conversions

Nate Turner & Derek Flint

In this episode

In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.

From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.

Key moments in the conversation:

  • 1:00 - TLDR What the 7 topics are
  • 2:00 - Having a weak brand and an unknown product
  • 6:15 - Siloed SEO efforts or SEO as your only channel
  • 10:00 - Focusing ONLY on short-term results
  • 17:48 - Wrong mix of topics across the funnel
  • 20:30 - Not covering enough topics
  • 24:00 - Not having enough meaningful touchpoints with prospects
  • 28:30 - Having the wrong CTAs

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