7 Reasons Organic Traffic Isn’t Driving Conversions

‍

In this episode

In this week's episode, Nate and Derek approach the many reasons your organic traffic might not deliver results for your SaaS company.

From empathy for the buyer's journey to incorrect CTAs, tune in to diagnose why your SEO and content might need some tweaking to produce the results you were hoping for.

Key moments in the conversation:

• 1:00 - TLDR What the 7 topics are
• 2:00 - Having a weak brand and an unknown product
• 6:15 - Siloed SEO efforts or SEO as your only channel
• 10:00 - Focusing ONLY on short-term results
• 17:48 - Wrong mix of topics across the funnel
• 20:30 - Not covering enough topics
• 24:00 - Not having enough meaningful touchpoints with prospects
• 28:30 - Having the wrong CTAs

‍

‍

Related resources

Episode 35: Amplifying Non-Optimized Content with SEO

Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects.

6 Tactics to Increase Leads using Optimized Content

Here are six actionable tactics you can use to help increase the number of leads and conversions you generate from your optimized content.

‍The SaaS Content Marketing Guide: Building a Strategy that Increases Brand Awareness and Influences Revenue

We built the following guide to help you set up a content marketing strategy to grow your company and engage your target audience based on our experiences with our SaaS partners.

8 Must-Have Content Types for PLG Companies Investing in SEO [+184 SaaS Marketers Told Us Which They’d Build First]

Ever wonder which optimized content types perform best for PLG companies or which types of content are best for startups without the influence of a strong brand? Then the following article is for you.

‍