The 10 Best Content Creation Agencies for B2B SaaS

The in-house versus agency debate never really goes away. In-house teams build institutional knowledge and move faster on day-to-day execution, but they're expensive to scale and hard to staff with specialists across SEO, content strategy, and conversion optimization. Freelancers offer flexibility, but coordinating multiple contractors starts to feel like managing a small agency yourself.

Agencies solve some of these problems, but most are generalists. They'll produce content, but they don't always understand how SaaS buying committees work, why technical accuracy matters for your audience, or how to tie content performance back to pipeline instead of just traffic.

The job has also gotten more complicated. AI overviews are changing what the SERP looks like. Google's intent-matching has gotten stricter. The tactics that reliably moved the needle three years ago need revisiting. Keeping up with all of it while also running demand gen, managing campaigns, and reporting to leadership is a lot to hold at once.

Working with a SaaS content agency can be the answer when you need depth and flexibility without the overhead of building out a full team. The right partner already has context on subscription metrics, product-led growth vs. sales-led motions, and what "good" looks like for companies at your stage of growth.

Why B2B SaaS Needs Specialized Content Creation

Here's a revised version:

SaaS content has specific requirements that don't always translate from other B2B work. The subscription model changes the math for buyers: they're not approving a one-time purchase, they're committing to ongoing spend that compounds over the life of the contract. That shifts what they need from content before they're willing to move forward.

A few things tend to surface when you're evaluating whether an agency actually understands this:

Buying committee complexity. Most SaaS deals involve multiple stakeholders with different concerns. Technical buyers care about implementation, security, and integration. Economic buyers want to see ROI and payback period. Content that only speaks to one group leaves gaps that slow deals down or stall them entirely.

Switching cost justification. Your prospects aren't just comparing you to competitors. They're weighing whether the pain of switching is worth it at all. Content needs to address inertia directly, not just feature differentiation.

Demand gen versus capture. Educational content that builds awareness serves a different function than bottom-funnel assets designed to convert. Agencies that blur these tend to produce work that doesn't do either job particularly well.

Content formats that tend to matter most:

• Product comparisons: Bottom-funnel search capture for prospects actively evaluating alternatives
• Integration guides: Technical content that answers "how hard is this actually going to be" before it becomes an objection
• ROI calculators: Tools that help champions build internal business cases with credible inputs
• Thought leadership: Original perspective that differentiates your point of view in a crowded market
• Research reports: Primary data that earns coverage and backlinks while positioning your company as a credible source
• Use case content: Implementation stories specific enough that prospects can see themselves in them

The agencies that do this well usually have people who've worked in-house at SaaS companies. They understand how content connects to pipeline, not just traffic. They know the difference between a metric that looks good in a report and one that actually matters to your business.

They also think beyond the blog. Podcasts, email sequences, social distribution: content needs to reach your audience where they actually spend time, not just where it's easiest to publish.

Here are 10 agencies worth evaluating.

1. Ten Speed

SaaS marketing agencies need to be high-delivering industry experts with a track record, and and Ten Speed is both.

Founders Nate Turner and Kevin King built the content machine at Sprout Social from the ground up — then decided to start Ten Speed so that they could do it again and again for countless other SaaS startups.

We’ve been in your shoes. Our team of in-house experts has lived and breathed the business model you’re in, and we know how to organically generate traffic that converts. Our emphasis on building sustainable growth models that will accelerate revenue growth is a great fit for B2B (or B2B2C) companies with PLG to enterprise models. We often work with Series A through Series C startups, but we can confidently work with companies in any stage of growth.

Our comprehensive marketing plans don’t begin and end with a deliverable. We take a holistic approach to your marketing needs that will bolster your unique business goals across each buyer persona. Depending on the maturity of your existing content, Ten Speed’s services can include:

• ICP development: For seed-stage startups with fledgling marketing teams, we can help carve out your niche in the market by identifying your unique idea customer profiles.

• Site optimization: We don’t shy away from technical SEO to keep your website at peak performance while boosting your SERP rankings.
• SEO strategy: We build comprehensive SEO strategies that align with your business goals and ICPs. We conduct competitive analysis, keyword research, and opportunity mapping to identify the highest-impact content and technical improvements to drive sustainable organic growth and lower customer acquisition costs.
• Long-form content: From thought leadership to how-to guides, we’ve written it all, and we believe that high-quality long-form content remains one of the most impactful organic traffic avenues.
• Content audits, updates, and pruning: If you’ve got a pre-existing content library, we can perform a thorough audit to identify areas for improvement where refreshes — or removal — could be helpful.
• Reporting and analytics: We provide custom live metric dashboards with integrations to your SOT and deliver detailed monthly reporting decks that connect content performance directly to business outcomes, making it easy to track progress and demonstrate ROI upstream
• Monthly strategy calls and QSRs: When we work together, you’ll never be left in the dark. We set up recurring meetings to discuss marketing results and ongoing strategy, dovetailing our services into your existing workflow with no friction.

Our engagements typically run between $5,000 and $20,000 per month for strategy, creation, reporting, and operations, but your price may vary depending on scope.

2. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is more than a digital marketing agency. This award-winning agency offers everything from web design and e-commerce marketing to social media marketing and reputation management.

With robust teams across 25 U.S. cities, they proudly work with companies of any size across any industry. The age-old adage “jack of all trades but master of none” doesn’t apply here, as Thrive Internet Marketing Agency has been around for nearly twenty years and benefits from the experience and expertise of founder Matt Bowman.

Services can include:

• Local SEO content: They’ll create content to help SMBs capture local search traffic.
• Link building: Thrive develops domain authority through reliable link-building techniques.
• Social media management: From Facebook to LinkedIn, Thrive Internet Marketing Agency can manage your social media advertising.

Pricing is tailored to your specific services, but according to Clutch, projects tend to fall between $10,000 and $49,000. If you’re looking for a full-service partner and want to spend your marketing budget in one place, Thrive Internet Marketing Agency could be the perfect fit.

3. Animalz

For VC firms, enterprise companies, and SaaS startups, Animalz is a content marketing agency to know. Trusted by Internet megaliths like Google and Amazon as well as SaaS companies like Airtable and Intercom, Animalz offers comprehensive content marketing services designed to generate leads, establish domain authority, and win search traffic.

Animalz keeps their pricing under wraps, but if you contact their team of experts, they’ll build you a bespoke marketing plan specific to your business initiatives. Some services you’ll enjoy when you work with them include:

• Promotion and distribution: Under the guidance of CEO Ty Magnin, Animalz is doubling down on its distribution efforts to increase content reach.
• Thought leadership: Enterprise operations looking to become leading voices in their industry can count on Animalz to craft content that aligns with their unique POV.
• Hub and spoke SEO content: To optimize keyword rankings, Animalz produces pillar content and supplementary content to build authority.

Unlike many other agencies on this list, Animalz only specializes in content marketing. With the right partner, SaaS companies can reap the benefits of integrated content marketing strategies.

4. Beam

Beam leverages internal knowledge to create content that performs. Co-founders Brooklin Nash, Rebecca Nash, and Sam Hembree worked together in-house before venturing off to create Beam, a content agency that positions in-house experts at the core of every marketing campaign.

If your team lacks the bandwidth to create multifaceted content marketing pieces or struggles to connect your expertise to your audience, Beam can help. Their services include:

• Expert-driven content: At the core of Beam’s marketing services you’ll find large-scale content pieces like editorial guides and case studies that make your profound industry knowledge accessible to your B2B target audience.
• GTM campaigns: A 12-week GTM sprint gets your content up and running fast so that you can support your business initiatives.

• Branded social media: Keeping your product at the forefront of your social content, Beam will strengthen brand awareness through social media marketing.

Beam customers can expect a $7,500 per month project minimum, but typical costs tend to creep up to the $10,000 to $12,000 per month mark. If you’re on the hunt for a content agency that can help fill the gaps in your existing content, consider Beam.

5. Omniscient Digital

Co-founded by Alex Birkett, David Ly Khim, and Allie Decker, the marketing experts at Omniscient Digital focus on organic growth for late-stage startups and B2B businesses and have helped software companies like Adobe, Jasper, and Loom grow traffic and increase conversions.

Omniscient Digital offers a variety of services, like:

• Content strategy: Content is only as good as its strategy, so if your existing content isn’t converting, Omniscient Digital creates content roadmaps to get you back on track.
• Content production: Scaling companies need content at scale, and Omniscient Digital creates and repurposes content in multiple formats to extend its reach.
• Content updates and optimization: Rather than churning out gobs of new content, they’ll update your existing content and reinforce it to target key opportunities.

For Omniscient Digital to be the right fit for your company, you’ll need to already have an established brand position and consistent messaging because they don’t offer branding development services. Plus, you can expect this to be a long-term partnership, not a one-and-done transaction.

6. Fenwick

Content, branding, design: Fenwick does it all. The brilliant minds at Fenwick understand that for your online presence to be effective, it needs to be cohesive. Based out of New York, this creative agency was founded by Chris Gillespie, and staff includes storytellers, design ingenues, and Oxford-educated managing editor, Carina Rampelt.

Fenwick has worked with B2B startups like Contently, Demandbase, and Gainsight and develops one-of-a-kind creative assets. Fenwick’s services include:

• Copywriting: Fenwick’s content writing takes a storytelling approach, making your unique narrative stand out in saturated markets.
• Content strategy: Without the right strategy, even the most gripping marketing efforts can fall flat.
• Graphic design: Making everything from infographics to e-books, Fenwick creates eye-catching assets that turn readers into business advocates.

As a boutique marketing firm, Fenwick has a limited capacity for clients, but if you’re a small business looking to take your branding to the next level, they could be a fantastic partner. Expect project pricing to begin around a $5,000 minimum.

7. Siege Media

Siege Media founder Ross Hudgens understands that search engine optimization isn’t the ultimate goal: growth is. Fintech companies and e-commerce sites have worked with Siege Media, and with clients like Asana, HubSpot, and Zapier, it’s no surprise that this marketing company has made a name for itself in B2B SaaS.

A working relationship with Siege Media may include:

• Content writing: Copywriting that hooks readers and incorporates SEO best practices is crucial for content marketing success.
• Content strategy: From road maps to title tag optimization, Siege Media can investigate and inform your strategy, skyrocketing it to new heights.
• Digital public relations: Getting your business in front of the right people is half the battle, and Siege Media focuses on long-term visibility rather than flash-in-the-pan viral sensations.

Projects with Siege Media typically average between $50,000 and $200,000, according to Clutch. They only partner with companies whose industries have a Total Addressable Market (TAM) of $60,000 per month or higher in SEO traffic value, and 12-month contracts have 30-day exit clauses to test the waters.

Siege Media could be the right fit for you if you’re interested in a full-service solution that keeps SEO, content creation, and PR all under one roof.

8. Flying Cat Marketing

If you’re a U.S. brand hoping to make a splash in the United Kingdom and European markets, Flying Cat Marketing could be the answer. They were founded by Maeva Cifuentes and tout massive increases in organic traffic and associated revenue in only 12 months, making them a compelling partner for SaaS companies looking to spread their wings internationally.

Their marketing solutions include:

• Content creation: Between an in-house team of experts and a network of freelance content creators, Flying Cat Marketing can quickly churn out specialized content for your industry.
• Full-service SEO: Results-driven SEO accelerates your business acquisition organically in 18 months.
• SEO consulting: Want to rely on your content team but don’t know what to do to move the needle? Flying Cat Marketing offers consulting, monitoring, and reporting.

A one-month SEO audit runs $8,000, or you can expand your relationship with a monthly retainer for approximately $10,000 to $20,000 per month.

9. Fractl

Based in Florida, Fractl is a digital marketing agency that specializes in organic growth. Fractl combines the expertise of co-founders  Kristin Tynski, Kelsey Libert, Nick Santillo, Daniel Tynski, and Brandi Santillo. They have worked with international brands and B2B SaaS companies, including Upwork, Joblist, Paychex, and Porch, to develop high-impact marketing and publisher relations strategies.

What can you expect when working with Fractl?

• Organic growth strategy and consulting: Fractl’s strategists get to know your business up close and personal to become trusted advisors.
• Content development: From brief creation to publication (and beyond), Fractl creates content in line with search best practices to maximize organic growth.
• Managed SEO: If you don’t want to be hands-on with your SEO but still want the benefits, Fractl can keep you in the know so that updates can be made quickly and easily.

Fractl’s clients can expect retainer minimums of around $15,000 per month, increasing with add-on services and more aggressive marketing directives. This agency pairs well with established businesses, particularly those with dual interests in SEO content and media relations.

10. Brafton

Data-driven strategies have the power to transform your brand, and that’s where Brafton specializes. Their content creation services run the gamut from social media to graphic design to video production, and developing multiple types of content increases your online reach through distribution.

• Long-form SEO content: Lead magnets like e-books and whitepapers are a breeze for Brafton, and their content production is designed to boost your search rankings.
• Content analytics: Brafton revs up your marketing strategy by digging into the data and combining business intelligence with content creation.
• Video marketing: Social media videos continue to be a traffic goldmine for many businesses, and Brafton offers fully managed video production services.

Under the guidance of co-founders Tom Agnew and William Bracken, Brafton executes across verticals, from mom-and-pop shops to international enterprises. Some of their consulting services are available a la carte, but most customers find success with ongoing retainers, with project pricing ranging anywhere from $10,000 to well into six figures.

How to Evaluate a B2B SaaS Content Agency

A few things worth digging into before you sign anything.

Start with relevant experience, and be specific about what that means. "B2B experience" is too broad. You want to know if they've worked with SaaS companies, understand subscription metrics, and have supported content for multi-stakeholder buying cycles. Generic case studies with traffic graphs don't tell you much.

Pay attention to how they talk about measurement. Agencies that lead with impressions and keyword counts are telling you something about their priorities. Look for partners who can connect content performance to pipeline and revenue, even if attribution is imperfect.

Get clear on scope. Some agencies focus narrowly on content production. Others offer strategy, SEO, and distribution as part of a broader engagement. Neither is inherently better, but you need to know what you're getting and whether it matches what you actually need right now.

Working style matters more than most people give it credit for. How do they handle feedback? What does their reporting cadence look like? How much of your time will they need? A great agency that requires heavy oversight might not be the right fit if you're already stretched thin.

Finally, ask about flexibility. Your needs will change. An agency that can scale up or down without a lengthy renegotiation process is easier to work with over the long term.

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Partner with Ten Speed to create revenue-driving, SEO content for your SaaS company.

Rather than overspending on freelance content creators or building a bulky in-house team, partner with a SaaS content agency like Ten Speed to get high-quality content that converts and the revenue boost your business needs.

Book a call with our team to discuss your growth goals and learn how Ten Speed can help you reach them.

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